Monday, January 26, 2004

First, I would like to sympathize with Moonblog...I took Readings last semester. Stick it out...you'll be able to breath again when the course is over and you'll be glad you got it over with.

Secondly, I finished chapter two on corpus construction and I really don't know what I just read. Every time I thought I understood, I lost it when continuing to read. I'm hoping to get a better understanding from tonight's class.

Sunday, January 18, 2004

Why do qualitative research?

Qualitative research is done to understand human activity through research methods involving unrestricted feedback, such as focus groups and open-ended questions.

What will I get out of this course?

Out of JOUR 5260, I hope to get a better understanding of how to apply qualitative research to the field of journalism. With a marketing degree, I have a basic knowledge of research, how it is used in the business field and its importance to all industries. It will be interesting learning about research from a different perspective.

How will I use qualitative research?

I will use qualitative research in the public relations field.

Why do we need qualitative research in journalism?

We need qualitative research in journalism to understand how readers, viewers and clients will react to our ideas and decisions based on their social activity.

Comments on Chapter One:
First and foremost, I will agree with Dr. Lambiase that this book is definitely a hard read. I surprisingly skimmed through only two sections of the chapter and read the rest.

A few subjects that were noteworthy included the field of systematic observation, the four methodological dimensions, modes of social data and how media data is constructed. I also noted that the authors defined the quest of all social research as “categorizing the present and predicting trajectories.” In comparing quantitative and qualitative research, the data, analysis, quality and prototype of each is what determines their difference. However, they are co-dependent in any type of study.

Comments on Handout:

We all know that sex sells. What the media shows has changed drastically from what was shown when I was a child. However, I do recall a time or two standing in front of the television mimicking a Apollonia 6 video for the song “Sex Shooter” as a child. Of course, I didn’t know what I was singing about, but it proves that images of sex among female celebrities have been effective for years.

The only difference between now and then is that there is just so much acces to celebrities on the web. Before the world wide web, our only access was television, radio and live concerts or interviews.

What I liked most in reading “Codes of Online Sexuality: Celebrity, Gender, and Marketing on the Web” was its questioning the difference between sexual representations of men and women celebrities. Just thinking of what’s seen on TV and in magazines, females are much more likely to be represented sexually than men. I think this was the case even in my “Sex Shooter” days.

The explanations of research choices provided allowed me to follow the study without wondering if certain issues were considered.

I did not identify any weaknesses in the study. This may be due to my lack of experience with analyzing qualitative research and my fear of being wrong on the first class assignment or criticizing my professor’s work. I hope to see progress with this task throughout the semester.

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